Why a Mobile Optimized Website Should be Your First Step
If you start with a smartphone optimized design, you can make sure that the first time someone types in your website address on their mobile device, they are immediately sent to a mobile optimized website.
This makes it easier on your clients as it doesn’t force them to download an application before interacting with your website. This will become more and more important as many mainstream users don’t know what an App store is and don’t want to find out.